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Everything You Need to Know about Disruptive Innovation

The term 'disruptive innovation' was coined by Clayton Christensen, which refers to a process in which a product/ service starts at the bottom of a market, slowly moving its way up the ladder, and ultimately ousting its competition and becoming the market leader.
The theory proposed by the Harvard Professor states that an innovation can drive new trends in an existing market with its cost-effectiveness, convenience, simplicity, and accessibility, where status quo and high prices are the main constants.

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